Misleading Metrics and UX Tradeoffs

Imagine you have a search feature, and you find that basically no one is using it. That is, the number of loads you get on the dedicated search page is tiny. You make a tweak to your UI, and suddenly way more people are going to the search page! Sounds like a win, right?

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A few weeks ago longtime Mac developer Daniel Jalkut said something on Twitter that struck a chord with me.

"Little Big Details"

I just discovered the site Little Big Details (via a UI designer’s Twitter feed…only I can’t remember whose).

Yes, yes, a thousand times yes. These sorts of details are what separate functional software from good software. This is the sort of thing I was talking about in “Priorities”. This is something that I think Apple gets right more than most people, but something which is good for everyone.

Whenever there’s a place in your program where you can leave things as they are, or make things easier on the user, and you’re not on a deadline, the right choice is always make things easier on the user.

Older Posts

  1. 2011-07-14 Priorities

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